使用引人注目的图片

 

  • 选择合适的文件名
  • 保持文件大小较小以减少加载时间
  • 添加字幕
  • 使用替代文本和标题文本
  • 在 XML站点地图中添加图片

这些网站示例应该能为您提供大量的图像灵感。

10. 投放 Google 广告

付费搜索广告需要投入资金。即便如此，它们也能显著提升你的在线曝光度。例如，如果你搜索“波士顿私人教练”，你会看到以下内容：


谷歌广告确实需要花钱，但平均而言，转化率也很高。在谷歌上投放广告是让您的品牌登上搜索结果榜首的可靠方法；即使无法登顶，至少也能确保您获得更大的覆盖范围。

已经拥有 Google Ads 帐号？查看我们的Google Ads 效果评估工具，了解您的广告在竞争中的表现。

想要开始吗？查看我们关于如何投放 Google 广告的完整教程。

提高网站知名度的其他方法

 

11.提供值得审查的服务

大多数目录允许用户根据正面评价的数量 顶级电子邮件列表 对结果进行排序。这意味着评论的数量和质量至关重要。


谷歌也是如此。你的评论越多，质量越高，用户点击你列表的机会就越大。

要在 Google 和其他平台上获得更多评论，请确保：

  • 为现有和潜在客户提供卓越的服务。重视每一位客户，真诚透明，并努力快速解决任何问题。做到这一切，您必将获得积极的评价。
  • 问问！不要害怕请求满意的顾客给你五星好评。大多数情况下，他们都会很乐意这样做（只要你让他们觉得方便）。如果你犹豫不决，可以先从几个忠实顾客开始。（如何请求评价，请点击此处。）
  • 回应您的评论，无论是正面的还是负面的。

更高的评价会让您在 Google 和目录搜索中排名更高，从而帮助您的企业得到重要人士的关注。

12. 发布到社交媒体

让您的网站受到关注的最简单（也是最具成本效益）的方法之一是积极发布您企业的社交媒体帐户。




你不必每次发帖都推销你的业务。一个好的规则是：大约20%的帖子应该直接推广你的业务。其余的内容应该是你创建的实用操作指南，或者你觉得有趣的其他内容。

积极参与社交媒体，让你的帖子脱颖而出。例如：

  • 提出开启对话的问题
  • 回答关注者的问题（幽默感是额外的奖励！）
  • 加入LinkedIn 和 Facebook 群组
  • 使用 热门或自定义主题标签
  • 将在社交媒体上提问的人引导到您的网站寻求答案

还要注意，您的社交媒体资料和帖子有时会显示在首页上。

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