获取在线客户评论

 我们刚才提到收集评论，但由于评论对于小型和本地企业非常重要，因此值得拥有自己的部分。

口碑营销是向目标受众推广业务的最有效方式之一，或许也是最有效的方法。网站上的推荐固然很好，但在谷歌、Facebook 和 Yelp 等官方平台上发表评论则更加有效。

 

这些网站可以提高您的曝光度，而且由于它们采取了防范虚假或垃圾评论的措施，人们比其他地方更信任这里的评论。此外，评论是本地搜索结果排名的重要因素。要获取评论，请查看以下帖子：

  • 如何征求评论（附示例）
  • 通过这 16 种行之有效的策略获得更多 Google 评论

10. 监控并回复评论

许多在线目录允许任何人添加商家 顶级电子邮件列表 信息，因此即使您没有列出您的商家信息，它也可能出现在这些目录中，收集评论。请务必尽可能认领您的商家信息，并经常关注这些网站。这样您就可以回复评论——这也是推广您商家的另一个好方法。您不仅可以解决（甚至扭转）负面评论，而且您回复评论（正面和负面）的方式还可以展现您品牌的价值，并让潜在客户了解与您合作的感受。

 想持续获得免费线索？下载14 种快速轻松获取免费线索的方法（+ 可供复制的示例）

如何在社交媒体上推广您的业务

社交媒体是另一种免费宣传小型企业的方式。最受欢迎的商业账号是 Facebook、Instagram、LinkedIn 和 Twitter，但请务必考虑使用其他可能针对您特定领域的网站，例如 Pinterest 或 Reddit。

11. 优先考虑 Facebook

Facebook 是最大的在线社交网络，是与现有客户保持联系并吸引新客户的绝佳途径。在 Facebook 上推广您的业务可能因行业而异，但以下是一些基本方法：

  • 创建一个包含您的联系信息和 CTA 的Facebook 商业页面。
  • 使用 Facebook 活动来推广您的活动并最大限度地提高其参与度。
  • 运行 Facebook 现场会议、教程或幕后预览。


 

要了解更多使用 Facebook 推广业务的方法，请参阅我们的帖子《22 个适合预算有限的小型企业的 Facebook 营销技巧》。

别忘了 Facebook 广告！

Facebook 广告可让您触达高度精准的受众群体，因为您可以根据用户个人资料信息（例如婚姻状况、职业、兴趣等）进行定位。想要开始或提升您的 Facebook 广告投放，请查看我们的文章“适合任何级别的 8 门最佳（免费）Facebook 广告课程”。

如果您已经在 Facebook 上投放广告，请确保使用我们的免费 Facebook 广告效果评估器不会浪费任何开支！

12. 在 LinkedIn 上联系并做出贡献

LinkedIn 已不再仅仅是一个发布在线简历的地方；它还是一个参与小组讨论、联系潜在客户、建立新合作关系，或进行一般在线交流的平台。潜在客户可以在与您开展业务之前，对您或您的公司进行初步了解，了解您有多少名员工，并获取更多公司人员的背景信息。

你也可以在领英上间接推广你的业务，比如在小组讨论中分享你的观点，以及/或者在你的网站上提供相关内容的链接。但要注意，不要总是推广你自己的内容。

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