它的设置也无需花费大量时

 这是一个绝佳的策略，它能通过这些受众群体触达您的理想客户，而无需通过两种限制性更强的匹配类型来限制您的广告系列。最棒的是，


而且您可以随时切换回来，不会出现任何数据故障。毕竟，谁需要修改广泛匹配呢？广泛匹配对我们来说就足够了——前提是，它能找到合适的受众群体！

Google Ads 修改了广泛的解决方法（摘要）

  • 尽管谷歌声称广泛匹配比以往任何时 手机号数据库列表 候都更有效，但许多广告商仍然因失去他们心爱的修改广泛匹配类型而感到震惊。 
  • 广泛匹配关键词+受众分层策略提供了一个可靠的解决方法，让您既能获得广泛定位的扩大覆盖面，又能获得受众细化的质量线索。
  • 有了它，您可以解决重复的关键字，接触那些可能还不知道专门为您搜索的人，并捕获新的目标搜索。
  • 要进行设置，请选择一个广告系列。将所有关键词设置为广泛匹配。选择整个广告系列或单个广告组。点击“受众群体”并应用您选择的受众群体。
  • 检查您的出价策略、广告系列设置、否定关键字列表，以确保该策略有效，但不会超出您的能力范围。
搞笑图标 

您是否在 Google 广告上浪费金钱？

了解使用免费的 Google Ads Grader 修复该问题需要多少钱以及如何修复该问题

 

苏西·马里诺

Susie 是 WordStream 的高级内容营销专家，她运用自己作为 PPC 顾问的经验，分享在不断发展的营销和广告领域的技巧、策略和最佳实践。工作之余，Susie 喜欢到户外滑雪，或者（待寒冷消散后）去徒步旅行！

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