分享你的内容

 这些问题和术语被称为关键词。你针对这些关键词创作的内容越多，你的企业出现在搜索引擎结果页上的机会就越大。优秀的博客文章可以是以下任何一种：

  • 操作指南和指导帖子
  • 策略和资源列表（前 10 名、5 个最佳、3 个关键等）
  • 与行业专家的问答或访谈记录
  • 思想领导力岗位
  • 示例/模板帖子
  • 来宾帖子
  • 客户评价或案例研究
  • 季节性帖子（例如这个）

如需帮助查找关键字和创建 SEO 友好的博客文章，请查看以下资源：

  • WordStream 的免费关键词工具
  • SEO内容是什么？SEO内容创建指南
  • 给非SEO人员的博客SEO技巧

 

一个展现您的专业知识、平易近人以及 电话号码数据库 真诚帮助受众的博客，是企业理想的推广工具。所以，不仅仅是发布文章，还要推广它们！在社交媒体上、通过电子邮件简报，甚至将其制作成可下载的指南，帮助您收集潜在客户。更棒的是，如果您在创作内容时考虑到可分享性，您的博客文章很可能会受到其他可靠网站的关注，他们会在其网站或社交媒体动态中提及您的网站并链接回您的网站，从而为您推广业务。

请记住，网站流量越大，确保内容快速加载就越重要。对于大型和/或不断发展的网站，CDN 可以确保您的内容快速交付。市面上有很多选择，例如，HubSpot 就提供 CDN 选项。

为您带来

wordstream 徽标

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利用专为小型企业和机构设计的技术支持的解决方案来实现您所寻求的结果。

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6. 投放 Google 广告

虽然 SEO 是最好的营销策略之一，但它是一项长期策略，可能需要数周甚至数月才能见效。如果您预算充足，想要更快速地获得曝光，Google Ads 是您的最佳选择。Google Ads 广告会显示在搜索引擎结果页面的最顶部，高于自然搜索结果和本地搜索结果。在众多搜索引擎中，Google 是迄今为止最受欢迎的，这不仅是因为它控制着最大的搜索引擎流量份额，还因为它拥有高度的灵活性、丰富的广告构建功能以及详细的效果指标。

 

虽然掌握 Google Ads 需要一些时间和大量的尝试，但优化的广告系列绝对值得投入。在 Google 上投放广告可以通过搜索网络上的文字广告或展示广告网络上的品牌横幅广告来实现。如果您已准备好开始，请按照我们的分步教程了解如何操作投放 Google 广告。

如果您已经在 Google 上投放广告，请使用我们的免费 G​​oogle 广告效果评估器查看您的广告系列的*实际*效果。

 

如何使用在线目录推广您的业务

消费者通常会访问在线目录，搜索和审查符合其特定需求的企业。这些网站通常流量大、运营时间长，域名权重高，因此您的个人资料页面或企业​​名称通过这些域名出现在 Google 首页的情况并不少见。创建在线商家信息列表耗时短，而且有助于提升您的在线形象，向附近的高意向客户推广您的业务。

 

7. 在主要目录上创建列表

小型目录网站会从大型目录网站提取数据，这意味着，通过在大型网站上创建列表，您的内容也可能会自动出现在小型目录中。以下列出了一些可以作为参考的大型目录。它们都是免费的，但通常需要付费才能使用高级功能。




  • 谷歌（参见策略#1）
  • 喊叫
  • Facebook
  • 适用的利基目录，如 TripAdvisor、Angie's List 等。
  • 商业改进局
  • Glassdoor
  • Foursquare（尽管作为社交平台它已经不复存在，但它的数据被数千个平台使用。）
  • 黄页/白页
  • 必应

如需深入了解，请查看有关十大免费本地列表网站的这篇文章。

8.优化您的列表

创建商家信息是一回事，优化它又是另一回事。通过填写个人资料中的每个字段、添加照片并收集评论，您可以提升商家的吸引力，并在搜索结果中排名高于竞争对手。同样重要的是，确保您所有商家信息与您网站上的信息一致。不一致的信息可能会导致谷歌对您的可信度产生怀疑。最后，请务必监控您的商家信息并修复任何错误，因为自动填充商家信息时可能会出现这些错误。要了解更多优化商家信息的方法，请使用我上面链接的同一篇文章（但我在这里链接只是出于方便）。

 

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