优化帐户比以往任何时候都更加重要

 会根据所有投放到该域名的广告账户的近期广告活动支出，自动选择八个事件 。不过，您也可以在商务管理平台中手动选择。建议您选择对您的业务最重要的事件。

查看您帐户中的事件并开始确定优先级。评估您的营销策略和漏斗，并为每个域名选择您希望保留的八个转化事件。对于那些喜欢灵活地动态创建自定义转化的营销人员来说，这是一个坏消息（但这里有 三种处理聚合事件衡量的方法！）。

有关如何设置八个首选网页转化的详细说明，请遵循Facebook 提供的这些说明。（如果您希望避免转化设置的麻烦，请查看这 两种无需使用流量或转化广告系列即可在 Facebook 上生成潜在客户的方法。）

请记住，您需要验证您企业的域名才能选择这些事件。

由于 Facebook 广告面临隐私相关的挑战，。使用我们的免费 Facebook 广告效果评估工具，确保您的帐户达到最佳效果。

3. 选择广告组归因窗口

您需要注意的另一个变化是归因窗 賭博數據 口设置。所有新的或活跃的广告系列的归因窗口现在均设置在广告组级别，而不是帐户级别。所有新的或活跃的广告系列的默认归因窗口均为 7 天点击归因窗口。您可以选择 1 天点击、7 天点击、1 天点击 + 1 天浏览量，或 7 天点击 + 1 天浏览量。

 

这些变化会影响之前通过较长的归因窗口查看报告的广告客户。目前还没有真正的解决方案：无论您当前使用哪个窗口，最终在查看和报告数据量方面都会变得不那么灵活。

4. 依赖内部数据

尽管 Facebook 允许您针对八个事件进行优化，但您仍然可以在后端查看访客的来源以及他们在您网站上的操作。这意味着您可能需要投入更多时间熟悉 Google Analytics，或者更多地依赖CRM来获取正确的信息，以便在 Facebook 上做出决策。



同样，缩短的归因窗口使得将内部报告与您的 Facebook 广告工作联系起来变得更加困难，因此您的内部数据的准确性就变得更加重要。

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