利用 趋势

 您可以在那里输入您想要预测的关键字：

输入后，您将进入一个页面，您可以在其中编辑要查看关键字量的位置：

您还可以查看Google 搜索趋势，了解当前疫情如何影响某些搜索查询的数量和频率。只需访问=US即可查看。

到达那里后，您可以输入要查找数据的查询以及位置：

根据我在上面的示例中使用的搜索词和位置，您可以看到户外餐饮搜索查询在 7 月份达到顶峰，并且随着马萨诸塞州冬季的临近而开始减少。

8.确保你的网站得到合理的组织和优化

如果本地企业的网站组织得当，这些品 联系我们 质会使付费搜索变得尤为高效。这里的关键是网站本身。许多本地企业过去可能很少在其数字网站上投入精力，但鉴于当前的疫情，现在是提升网站质量的最佳时机。绝大多数用户正在通过智能手机搜索本地企业。付费搜索领域的一大优势是拥有针对移动设备优化的着陆页— — 无论它们是您网站的一部分还是单独的、未链接的页面。移动导航不仅从转化率方面很重要，从质量得分方面也很重要。如果您的目标网页简洁且易于导航，谷歌将为您提供相对于竞标相同关键词的竞争对手的额外优势。

9.提供卓越的服务

吸引新客户是一回事，吸引新的回头客又是另一回事，而这可以通过适当优化的 Google Ads 广告系列来实现。如果您的企业业务出色，那么通过全面优化的广告系列，您将随着时间的推移从单次转化中获得更高的利润。无论您采用哪种方法，本地搜索查询总会为您的业务带来大量机会。

10.考虑外包

开始管理Google 付费搜索广告似乎是一件令人难以承受的事情，特别是如果您以前没有这样做过。根据您的财务状况，您可以选择外包这项管理。从长远来看，这个选择可能会很有成效，特别是当您只是需要帮助完成所有设置时。您可以随着时间的推移逐渐学习付费搜索，而不必一味追求收益。有很多机构和个人愿意帮助您设置或优化您的帐户。一旦建立了最佳的广告系列结构、转化跟踪和促销策略，您就可以扩大广告的盈利能力，并在标准口碑流量或自然在线订单之外获得额外收入。

尝试针对本地商家的这些 Google Ads 优化

为了让您的本地企业通过 Google Ads 获得最佳效果和最大投资回报，请遵循以下 10 条提示：

  1. 尝试基于 SKAG 的帐户结构
  2. 使用 Google Tag Manager 跟踪您的转化
  3. 设置附加电话信息
  4. 优化您的定位
  5. 使您的报价与目标查询和核心广告目标保持一致
  6. 使用关键字研究工具
  7. 利用谷歌趋势
  8. 确保您的网站组织合理且针对移动设备进行了优化
  9. 提供卓越的服务
  10. 考虑外包.


搞笑图标 

您是否在 Google 广告上浪费金钱？

了解使用免费的 Google Ads Grader 修复该问题需要多少钱以及如何修复该问题。

 
 

布雷特·麦克海尔

Brett McHale 是 Empiric Marketing 的创始人，这是一家致力于通过付费搜索和社交扩大初创企业规模的数字营销机构。

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Tom Demers
2025 年 3 月 18 日
本地营销

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