More email copywriting examples for inspiration

 The email text preview line finishes the thought expressed in the subject line—and connects it even more explicitly to the offer in the email, which is to go ahead and schedule an appointment to get a blow out.

6. Get your CTA right

Your call to action might be the most important copy you write. If your email copywriting is all working toward the same goal, then your CTA is the final push. So it needs to be creative and compelling to encourage your readers to convert.

Here are a few tips for getting your CTA right:

  • Use active words. Active words are more engaging, and you want your reader to stay engaged in your CTA, enough to click and commit.
  • Get specific. Skip over-used, vague verbs and meh descriptors in phrases like “See More” and describe your offer instead. “Generate Better Leads Now” or “Save 10% Today.”
  • Stay on brand. Think of your CTA as another chance for you to show off your brand personality. That means using words and ideas that are related your brand identity.
 

This “Explore More” is a great example of AirBnB staying on brand in their CTA.

7. Keep testing

When you’ve got your email workflow or your weekly newsletter template set, it’s tempting to say that you’re good on email copywriting. But the thing is, you need to keep testing in order to keep improving.

Copy testing and A/B testing are great ways to make sure that your emails are getting better and your copywriting is getting stronger. You can leverage powerful AI tools like ChatGPT, Jasper, or HubSpot alongside your templates to experiment with different A/B testing variations.

Start by putting two subject lines to the test, then two CTAs, then email headlines—and then start over from the beginning and keep testing so that you can get more opens, more reads, and more conversions.Now you know what email copywriting is and how to improve, but what does awesome email copywriting look like as a whole? We’re sharing some great email examples to help out.

1. Asana: “Hit Your Next Deadline”

The subject line of this email sets the tone c Level contact list for the rest of the email copywriting: It’s punchy, empowering, and to the point.

With phrases like “next big deadline” and “adjust as needed,” it’s clear that Asana knows the reality of working on a team these days. Things change, and you need a calendar that’ll change with you.

Asana also takes advantage of the extra space for copy in the first image and puts an active, engaging title on the calendar: “Mission to the Moon.” That’s how much Asana believes in your projects—it’s comparing launching your next campaign or product with going to the moon.

And above all? The copy is short and focused. Awesome job.

 

2. Postscript: “Your Postscript Results for March ”

The emoji in the subject line of this email example s great, but it’s even better here because it’s followed through with the confetti in the background heading of the email.

One of the best things about the email copywriting here is the formatting—there’s bold, italics, and headings that make sure you’re getting all the most important information clearly even if you aren’t reading from start to finish.



But if you are, then you’ll notice the concise, casual language, on-brand data references, and multiple opportunities to interact with Postscript.

Plus, that sign off? Chef’s kiss.

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