Ways to improve your email copywriting

 

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When you’re writing emails all day, every day for country email list work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to.

The average return on investment for email marketing is $42 for every $1 spent. That’s huge for any business.

 

Email marketing, still incredibly effective.

In this post, we’ll cover everything you need to know to start improving your email copywriting now, including:

  • What email copywriting is
  • How you can improve your email copywriting
  • Which email copywriting examples you need to see

Let’s get started.

What is email copywriting?

Email copywriting is the process of writing an email for a current or prospective customer with the intention of encouraging a conversion. That conversion could be a reply, a sign up, a trial, or even reading your blog posts—whatever it is, all of the copy in the email should be working towards this goal.

Keep in mind that this doesn’t mean every email you send with a purpose requires great email copywriting.  Replying to your boss’s email about changing your weekly meeting time? Not email copywriting. Sending out a weekly newsletter with business updates and content suggestions? Email copywriting.

Now that we’re clear on what email copywriting is, let’s move on to our go-to tips for improving your email performance with stronger copy.

 Free email templates!  >> 30 Free Small Business Email Examples & Templates




If you’re sending out communication to your prospects or customers, then email copywriting is important for your business. It’s not only a representation of your brand; it’s a chance to engage your audience and achieve your marketing goals.

Here’s how to improve your email copywriting and make the most of this marketing channel for your business.

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