Increased website engagement

 Lightweight AMP content meshes well with mobile users that have a less-than-stable internet connection. Additionally, the decrease in page load time improves the user experience in a way that increases the chances of visitors staying on your site longer.

Improved ranking and traffic

Also, with page load time being a Google ranking factor, AMPs are prioritized in Google’s search algorithms, thus affecting rankings. Essentially, if two sites are neck-and-neck, the faster one wins out.

Lower bounce rates

With your pages loading faster, visitors usually stay onsite. A Google study once found that 53% of website visits are abandoned if a mobile site takes longer than 23 seconds to load. Additionally, publishers who implement AMP could potentially get a 2x increase in time spent on a page. And more time on your website can mean more conversions from your content.

More time on your website can mean more conversions from your content.

 

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Increased ad views

With AMP, the HTML is coded in a way that enhances the overall usability of banners and images. This results in a higher ad viewability rate, helping publishers to increase opportunities for monetizing their content.

Higher click-through rates

A major benefit of AMP is that it is showcased in the Top Stories list (or carousel) of the Google mobile SERP—which appears on top of all search results. Readers are highly more likely to select those AMP pages first, leading to increased click-through rates.

 

 Current AMP statistics

While many popular websites are using buy telemarketing data  AMP technology today, such as Yahoo, CNN, BBC, Reddit, Washington Post, WordPress, Gizmodo, Wired, Independent.co.uk, Pinterest, eBay, and many more—it is not a technology reserved only for big brands. AMP technology is being used by over 1.4 million websites. The chart below shows which industries are using AMP the most:

  • Arts & Entertainment accounts for nearly 11% of total AMP technology usage.
  • Computer Electronics & Technology accounts for about 6%.
  • Science & Education is close behind at 5.88%.
  • Gaming accounts for about 5.15% of AMP technology usage.
  • The remaining 73% is the total of every other industry’s insignificant percentages


 

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The anatomy of a Google AMP page

To understand how Google AMP gives your SEO and content marketing strategy a boost, it’s best to first get a grasp on the three core components of an AMP page.

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