如何在不使用广泛匹配的情况下在

以往任何时候都更有效，但许多广告主仍然因失去他们钟爱的修改型广泛匹配类型而感到不安。如何才能继续从广告中获取相关流量？

尽管谷歌声称广泛匹配比

输入：广泛匹配关键字 + Google Ads 受众群体定位。

平心而论，这本来就是可以做到的，但由于其限制性，效果并不理想。不过，既然修改广泛匹配已经取消，我们就必须更巧妙地利用剩下的几种匹配类型——包括广泛匹配。

因此，在这篇文章中，我将分享：

  • 使用广泛匹配+受众定位的好处（附专家意见）。
  • 如何在 Google Ads 中执行这一独特的策略。
  • 我将广泛匹配与受众有效结合的三个秘诀。

遵循我的提示和技巧，在您不知不觉中，广泛匹配可能会成为您最好的朋友！

为什么要使用广泛匹配+受众策略？

几个月前，谷歌宣布将停止使用修改 手机号码列表 后的广泛匹配类型。在公告中，谷歌声称“广泛匹配现在比以往任何时候都更有效”，因为算法已经得到改进，允许广泛匹配关键词使用上下文线索来触发广告，使其与正确的搜索相匹配。

上一个搜索示例中的拼写错误是故意的！图片改编自Google。

谷歌继续其关于广泛匹配的声明如下：

“为了帮助提供相关的匹配，此匹配类型还可能考虑以下因素：

  • 用户最近的搜索活动。
  • 登陆页面的内容。
  • 广告组中的其他关键字，以便更好地了解关键字意图。”


这意味着

如果广泛匹配关键字仍然与上下文相关，它将故意忽略搜索中的任何语法错误或拼写错误。

尽管谷歌声称广泛匹配效率很高，但我知道很多人仍然对这种匹配类型持谨慎态度，要么是因为过去在不相关的查询上花钱的负面经历，要么是因为犹豫是否冒着更多流量的风险，同时浪费已经很紧张的预算。

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