监控再营销活动和广告组

 随着越来越多的用户在 iOS 14 设备上选择停用追踪功能，您的自定义受众群体可能会变得越来越小。如果这些自定义受众群体的减少幅度很大（您可能无法从受众群体预测中判断），您需要稍微 调整再营销或自定义列表策略。

我的意思是，你需要更密切地个

行业的关键指 ws 粉丝 标和监控再营销活动或广告组，关注支出和频率。你可能已经这样做了，但由于受众规模可能会缩小，你可能需要减少在这些广告组上的支出，以减少广告疲劳和频率。

总体而言，受众规模预计会下降，但具体下降幅度尚不清楚。据传，Facebook 已进行内部测试，以评估损失程度，但最终结果只有时间才能给出答案。无论如何，现在就将营销资源更多地投入到再营销或自定义列表上是明智之举，这样您就可以通过其他方式接触那些选择退出的用户。

更新！受众规模确实在缩小，但我们这里有一些 iOS 14 之后 Facebook 广告重定向技巧。随着受众规模缩小，竞争加剧，每千次展示费用也随之上升。不过别担心！我们有一些关于如何保持低每千次展示费用的技巧。

6. 实现 Facebook Conversions API

iOS 14 的隐私功能正在耗尽 Facebook Pixel 的计算能力，一旦第三方 Cookie 被弃用，它将变得毫无用处。请务必立即实施 Facebook Conversions API，以确保在隐私至上的世界中实现准确的转化​​跟踪。

利用 iOS 14 中的 Facebook 转化营销活动，持续取得成功

虽然许多与转化相关的变化一开始可能会让人感到困扰，但随着时间的推移，它们会变得更容易接受。但随着时间的推移，受众群体的减少可能不会变得更容易接受。Facebook 利用各种复杂的定位工具建立了自己的广告帝国。如果这些受众群体在未来几个月大幅萎缩或效果下降，广告商最终可能会扩大定位范围。反过来，成本会增加，而且由于报告功能下降，许多企业可能会决定不在 Facebook 上投放广告。希望这种情况不会发生！

为了以更积极的方式结束，以下是您可以采取哪些措施来确保在 iOS 14 存在限制的情况下成功实现转化目标的总结：

  1. 验证您的域名，以便您可以更好地手动控制转换事件。
  2. 在 Business Manager 中为每个域名手动选择八个转化事件。
  3. 选择您的广告组归因窗口。
  4. 依靠 Google Analytics 或您的 CRM 获取准确的数据。
  5. 监控不断减少的受众并相应地分配预算，以防止广告疲劳和误导性数据。
  6. 实施 Facebook Conversions API



2024 年 Facebook 广告
基准就在这里！

拥有 20 多主要趋势来

帮助您适应。

与 713K 名其他营销人员一起接收我们的每周新闻通讯！


布雷特·麦克海尔

Brett McHale 是 Empiric Marketing 的创始人，这是一家致力于通过付费搜索和社交扩大初创企业规模的数字营销机构。

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