软件对小型企业的缺点

 您的信息越有条理、越集中，您在与现有或潜在客户沟通时就越容易调取信息，并掌握进行有效对话所需的背景信息。此外，虽然为每位客户配备专门的客户代表是最佳做法，但让更多人能够访问信息可以让您更轻松地传递信息，例如，当该代表离职或您的业务开始扩张时。

沟通

听起来可能像老生常谈：营销人员需要更好的沟通才能蓬勃发展。我指的不仅仅是与销售团队定期开会。CRM 能够实现潜在客户、营销团队和销售团队之间的无缝沟通。

想象一下：潜在客户在您的网站上输入信息。几乎瞬间，该潜在客户就被录入 CRM 系统，以便您的营销团队可以通过广告重新定位他们，通过电子邮件进行推广，并将他们推进到营销漏斗的各个环节。同时，销售团队可以通过电子邮件和电话与他们联系，并将每次互动记录到系统中。当潜在客户准备签订合同或进行购买时，您将全面了解他们体验到的每个接触点。

效率

正是由于上述原因，我们青睐 CRM，因为它们能够简化沟通和组织，从而提高效率。无论是财务年度结账、接受审计，还是需要准确引用销售团队对客户的承诺，CRM 都能帮您轻松搞定。

组织、沟通和效率只是 CRM 平台众多积极方面中的三个，它可以带来许多好处，包括：

  • 团队成员之间更好的协作
  • 通过营销和/或销售渠道实现更多活动
  • 通过最大化生产力节省时间和成本
  • 更快乐的客户，更忠诚的客户，当然还有更多的客户
  • 增加收入
 

CRM

如上所述，CRM 软件存在一些挑战。幸运的是，缺点比优点少。

执行

我不会骗你。CRM 可能相当复杂。事实上，有些工 企业电子邮件列表 程师专门接受过 CRM 管理、实施和集成方面的培训。虽然这并不一定意味着你需要聘请开发人员来帮助你实施/集成 CRM，但如果你不熟悉基本的 SQL、HTML、CSS 和 JavaScript，独自完成这项工作可能会很有挑战性。

成本

注册 CRM 系统通常需要支付不菲的费用。市面上有很多开源 CRM 系统或服务，您可以自行选择添加哪些类型的附加组件，但添加的附加组件或许可证越多，费用就越高，维护成本也越高。不过 好消息是：如果您尽早部署 CRM 平台并遵循最佳实践，那么无论您选择哪个平台，您的数据都应该保持整洁，无需再花费更多资金进行年度维护。



小型企业 CRM 软件的价格是多少？

正如您可能预料的那样，CRM 软件的价格和定价模式各不相同。许多平台按每位用户每月收费，具体费率取决于您拥有的联系人数量或您选择的功能级别。其他 CRM 是免费的，但有限制。例如，Zoho CRM是免费的，但仅适用于三位用户，并且不提供电子邮件通信。HubSpot有一个“永久免费”的 CRM，但报告和功能仍然非常基础（我们将在下一部分介绍需要关注的功能）。然而，营销机构创建的其他 CRM 并非作为独立产品提供，而是随机构提供的服务免费提供，例如LOCALiQ 的客户中心。

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