David’s Tea: “You’re the best!”

I love a direct address in the subject line of this email, and it works even better for personalized emails like this one from David’s Tea. (Believe it or not, we’ve written about David’s Tea in the WordStream blog before.)

The language is inviting, and the complete lower-case copy and lack of punctuation emphasizes this, too. The tone overall evokes warm, fuzzy feelings. This doesn’t work for all brands and circumstances, but here, celebrating a long-term customer relationship, it not only works but also feels genuine.

The playful examples help with this, as well. Buying a chipmunk’s weight in tea is adorable, and telling me what kind of tea I’d be based on my purchases is fun.

 

Improve your CTR with stronger email copywriting

When you’re using email marketing to reach your audience and build your community, you need to be focusing on your email copywriting. You want to be as engaging as possible, and you want to make the most out of the brand interaction. That’s why it’s important to follow these tips to keep improving.

To recap, here are the email copywriting tips we swear by:

  1. Set your goal
  2. Edit your copy
  3. Be brief
  4. Stay on brand
  5. Use email preview text
  6. Get your CTA right
  7. Keep testing

Now, go use these tips, get inspired by the examples, and write stronger email copywriting now! Or if you’re in need of some more inspiration, you can download our 30 Free Small Business Email Examples & Templates.

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Céillie Clark-Keane

Céillie is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. Previously, Ceillie led content strategy for Unstack and managed the award-winning blog at WordStream.

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