Is AMP essential?

 According to an early study, Google AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages. The initial idea was to provide an open-source framework that would make the mobile experience not just better, but faster.

The initial idea was to provide an open-source framework that would make the mobile experience not just better, but faster.

 

Before we get into the pros and cons of Google AMP, it’s important to note that while AMP can help your SEO, it is not necessarily essential for SEO in some cases, and the benefits are more applicable to some businesses than others. We will do a deeper dive into the pros and cons of AMP next, but let’s first just provide some key points that can help you orient yourself to AMP as it relates to your business:AMP is widely adopted by publisher sites that have a high volume of news articles or blog posts. If the majority of your website pages aren’t articles, then AMP may not be necessary for your business.If you do publish a high volume of telemarketing data  articles but are already using a CDN (content delivery network), these platforms often come with performance optimization features such as image hosting, file caching, and lazy loading (which means the text loads first, before the images).

AMP pages are cleaner and simpler for readers,

but often because certain JavaScript functions and plugins are deprioritized or suppressed. If you rely on third-party tools for lead capturing and audience tracking, you’ll want to test to make sure your AMP pages function and capture information the same as your regular pages.AMP itself is not a Google ranking factor. It can help improve aspects of your web pages that are factored into Google’s algorithm (especially with Core Web Vitals becoming a ranking factor in 2021), but it is not the only way to optimize your site’s experience and performance.

• If you already have a mobile version of your site or mobile optimization measures in place (such as consolidated or minified CSS code), AMP may not be necessary and may even complicate performance and reporting.

While AMP can help your SEO, it is not necessarily essential for SEO, and its benefits are more applicable to some businesses than others.

So the bottom line is, optimizing for page speed and mobile experience is essential for SEO, and Google AMP is just one way of achieving that. Read on to learn about how it works and whether it’s the right solution for your business.

What are the benefits of Google AMP?

Apart from faster loading speeds and a better experience for content consumers, AMP offers several benefits to businesses with a content and SEO strategy: