Is AMP right for you?

 As with anything in digital marketing, you need to track the performance of your AMP pages. Not just to see how you compare with your competitors, but also to see if your performance is aligned with your goals.

You can use in-house tools to do this, such as Google Analytics, or any of the various third-party B2B tools. There are a number of analytics vendors that provide built-in features for AMP analytics.

 

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Other important things to note include using canonical URLs and other variables to define what should be recorded. This is crucial for identifying any traffic fluctuations caused by AMP.

Additionally, the extraUrlParams attribute in amp-analytics adds a query string parameter to the canonical URL (such as “type=amp”). This makes it easier to differentiate AMP pages from normal web pages in analytics. This enables you to compare total traffic on pages before and after AMP launch.

Canonical URLs enable you to isolate AMP traffic in Google analytics for better tracking and optimizaiton.

 

As you’ve learned, AMP is a great way to country email list speed up web pages, ultimately, providing better UX in your content delivery, particularly for mobile users. If, based on your business model and the criteria above, it is deemed right for your business, be sure to take the above considerations into account and to follow the steps for implementation. It may take some time, but having better-performing content affords long-term benefits.

About the author

Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. Aside from his expertise on web/mobile design and development, he also has years of experience in digital marketing, branding, customer service, ecommerce and business management.



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