Recommendations Automatically

 
 

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their consumers.

But truth be told, my initial post about these expanded recommendations was filled with frustration. You’ll notice I’m so irritated with the changes Google has made that I actually offer money to anyone who can figure out what they’re trying to do. (That offer still stands.)

But as with all jarring experiences, a little time and distance has helped me take a step back and reevaluate how these changes can impact a range of accounts.

So today, I plan to offer (a little) redemption on the auto-applied recommendations front.

As with all offerings in every advertising channel (not just Google), not everything is the right fit for all accounts. But there nearly always IS an account that something is good for.

 

With that said, I want to give a quick overview of the expanded list of auto-applied recommendations Google has rolled out and then give some direction on how you can make a call on whether they’re right for your account or not.

What’s available for auto-application?

Back in 2018, Google announced it would telemarketing data be using auto-applied ads to help advertisers get more variants added to their accounts, and rolled out a new Opportunities tab right within the interface to give suggestions on how to get more out of your account.

If I’m being totally honest, I believe that the new auto-applied recommendations features stem from frustration that more users aren’t applying the suggestions in the now renamed Recommendations tab. This is just a guess, so who really knows.

Either way, if you’ve paid much attention to your Recommendations tab and you’re now reading this post, you’ll notice that many of the auto-apply options will look familiar.

Here is a screenshot of the different actions Google lets you opt into for this new feature:

 

This is a lot of options, but it’s clear the main areas they’re focusing on are bidding, keywords, and ad copy.

Ok, now that you have the run-through of the options and how we got here, let’s talk pros and cons.

For recommendations for your Google Ads account that you can trust, use our Free Google Ads Performance Grader!

Pros of Google Ads auto-applied recommendations

There are some good reasons for leveraging auto-applied suggestions in your accounts:

  1. Some are “no-brainers:” Despite some preconceived notions, the changes on this list aren’t only in Google’s best interest. They could also be in yours. The first option is to opt your campaigns into data-driven attribution where possible. This, in my mind, is a no-brainer. There’s rarely variance between the attribution models and this will give more credit to your top-of-funnel/mid-funnel campaigns where necessary.


  1. Can work for a hands-off management approach: If you’re not in the accounts all day every day like a full-time manager, some of these changes could help you keep things fresh in your account. Having new keywords, negatives, and ad variants added in could keep things moving and keep your account dynamic if you’re not already doing that yourself.
  2. Optimization Score: Regardless of your thoughts on Optimization Score, I guarantee you that opting into these auto-applied recommendations will help improve your account score.

Comments

Post a Comment

Popular posts from this blog

聊天机器人市场规模预计将达到 

Image
 最棒的是，企业在聊天机器人上的投资获得了实实在在的回报。例如，西班牙和拉丁美洲最大的电信公司之一 Movistar 在实施人工智能客户服务解决方案后，客户留存率提高了 80%，成本降低了 30%。 根据Tidio 的这些实时聊天统计数据，许多企业报告实时聊天投资回报率为，那么如何才能看到成功的回报呢？ 如何使用聊天机器人自动生成潜在客户 领先的项目管理和团队协作软件ProofHub的首席营销官 Vartika Kashyap表示： 与其他任何方式相比，聊天机器     条款及细则   人不仅简化了潜在客户开发流程，还大大加快了开发速度，这清楚地解释了为什么每家企业都希望投资这些人工智能系统。预计到 2024 年，聊天机器人市场规模将增长到 13 亿美元，毫无疑问，聊天机器人是商业沟通和潜在客户开发的现在和未来 。 1.创建买家角色 为了使用聊天机器人自动生成潜在客户，您需要将客户的情绪和个人资料同步到聊天机器人。但您不能仅凭单一的价值点来定义客户。每个客户都有独特的买家资料，您需要对其进行监控。总的来说，您可能首先需要在更广泛的范围内缩小目标客户范围，例如年龄、性别、国家/地区、职业等等。 用营销术语来说，我们称之为创建买家画像 和360度全方位潜在客户画像。理想情况下，买家画像是目标买家的最精确复制品。基于这些画像（您可能有多个），您可以创建筛选条件，以吸引合适的潜在客户到您的平台。 2. 利用买家角色围绕你的产品创建有吸引力的信息 完成这些之后，您现在需要深入了解客户的想法，了解是什么让他们心动。记住，您正在努力打造流畅的用户体验工作流程，在不同的互动渠道中创建多个接触点。了解目标客户的需求，将使您更容易创建精准的解决方案。正如客户的信息越来越灵通一样，作为解决方案提供商，您也必须这样做。 3. 分析并细分你的潜在客户 接下来，您需要对这些潜在客户进行分析，并尽可能准确地进行细分。筛选和细分潜在客户可以帮助您为每类潜在客户创建对话流程，这些潜在客户在浏览您的网站、应用程序和社交渠道时可能会被您的业务吸引。 可以看到，在B2B行业中，聊天机器人可以实现自动化，从各个角落带来客户洞察，帮助组织更好地了解客户趋势。 使用聊天机器人自动生成潜在客户的示例 RapidMiner是一家 B2B 科技公司，通过其自主...
Read more

It extends your ads’ reach and relevance

Image
    Accessible, inclusive ads can be experienced by more people. In addition, they’ll resonate with more people as well. Without them, you’ll risk stifling your campaign’s reach and relevance. What if a large portion of your Facebook ad targeting was deaf and your video advertisement only had a narration?   Or what if the cast featured in your campaign all had the same background, alienating a group of people that didn’t feel like your product was intended for them too? Even with precise targeting, a lack of accessibility and inclusivity in your ads can be a critical error for your campaign. You’ll miss out on potential customers that may have sought after your product if those attributes were taken into account. Overall, these two campaign attributes will make for more successful and impactful ads. 2. There may be legal ramifications The law on ADA accessibility as it pertains to  phone number list   advertisements and marketi...
Read more

Increased website engagement

Image
 Lightweight AMP content meshes well with mobile users that have a less-than-stable internet connection. Additionally, the decrease in page load time improves the user experience in a way that increases the chances of visitors staying on your site longer. Improved ranking and traffic Also, with page load time being a Google ranking factor, AMPs are prioritized in Google’s search algorithms, thus affecting rankings. Essentially, if two sites are neck-and-neck, the faster one wins out. Lower bounce rates With your pages loading faster, visitors usually stay onsite. A Google study once found that 53% of website visits are abandoned if a mobile site takes longer than 23 seconds to load. Additionally, publishers who implement AMP could potentially get a 2x increase in time spent on a page. And more time on your website can mean more conversions from your content. More time on your website can mean more conversions from your content.   Origina...
Read more