Understanding inclusivity in advertising

 For example, brands are using both subtitles and narration in their ads across multiple mediums to ensure that their content can be experienced by those who are deaf or blind.

 

This is just a start for making your advertisements more accessible, but it is the right mindset to have when you’re thinking about how your campaign will be experienced.

Much like accessibility, advertisers c Level contact list  still need to work to make their campaigns more inclusive too.

Inclusive ad campaigns take into account people of all different genders, races and backgrounds and ensure that multiple perspectives are represented. It’s often considered as one step further than diversity.

 

For far too long, many genders and backgrounds

 Have been underrepresented in advertisements. Unrealistic standards of beauty and limited representation of minorities in ads over the years has caused advertisers to take another look at who they are putting in their ads and how they are portrayed.



Body-positive, minority-led and non-stereotypical campaigns have now become the norm. For example, the clothing brand Aerie launched their #AerieREAL campaign, portraying real, authentic girls who are making a difference in the world. This campaign showcases girls of all backgrounds who may normally not feel represented in national, global campaigns

By making your campaigns more inclusive, you can help more people to hear and see the things many of us take for granted, and empower them to obtain perspectives and knowledge they might not have otherwise been able to obtain. Keeping accessibility and inclusivity at the forefront of our campaigns also opens our own minds up to new perspectives and knowledge.

RELATED: 10 Diversity Equity & Inclusion Resources for Small Businesses

The need for accessibility and inclusivity in advertising

Accessible, inclusive advertisements aren’t something 


you do once and check off your list. Your company needs to adopt a mindset of accessibility and inclusivity. These attributes should be woven into all aspects of your marketing for a variety of reasons:

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